Geotagging is the simple process of attaching a location to a social media post via built-in location software. One of the most common ways users search for content is by location. By geotagging, you can help get your posts in front of the eyes of the people most likely to engage with them. On personal posts, geotagging can also help showcase your engagement in the communities you are working to represent. Additionally, ensuring your “in office” posts all utilize the same geotag helps build consistency and confidence in your audience. For more social media guidance, visit the Windermere Social Media Playbook, which can be found at WindermerePlaybook.Com – to see more on geotagging, jump to page 34 of the Agent Playbook and page 35 of the Office Playbook.