Establishing trust and authenticity with your clients is vital. One subtle way to do this is by sharing slices of your personal life on social media. If you are an avid hiker, or love to try new restaurants in your neighborhood, thoughtful photos can help establish a relatable persona that appeals to your current and potential clientele. Hobbies and activities make great fuel for content, but it’s important to be mindful of sensitive subjects and being thoughtful about what is worth sharing. For more tips, please visit the Windermere Social Media Playbook at windermereplaybook.com. To see more details on sharing your personal life, visit Page 21 of the Agent playbook.